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Looking for the most adorable Target exclusives 2025 has to offer? From cuddly Bullseye plush wearing the sweetest little scarf to miniature Target shopping experiences that’ll have kids (and, let’s be honest, adults, too!) playing for hours, we’re sharing all the must-have finds.

Grab your red cart (or click that add-to-cart button) because these exclusive finds are bound to sell out faster than you can say “Target, run and done!”
Related: Check Out Our Holiday Gift Guide for Everyone on Your List
Target Exclusives:
1. The Bullseye Plush has a soft white body with its signature red circle embroidered around its left eye, an adorable red and pink striped scarf, and a beanie to match. You’ll even find the most adorable little white tail on its back, reminiscent of a real-life bull terrier puppy.

2. This Color-Your-Own Target Store Fort from Mondo Llama is a perfect downtime activity that lets your child decorate their favorite store. This color-your-own craft kit includes eight corrugated cardboard panels and an instruction sheet to guide them through the process. Suitable for ages 6+, the finished Target store can be colored any way your child likes to add a personalized touch.

3. Enjoy shopping and pretend purchasing with your very own Target Checklane! The free-standing 360-degree play space lets you browse shelves, ring up your items, and pay with pretend money or swipe your credit card to complete the purchase! Realistic features include a beeping scanner, a hand-crank conveyor belt with lights and sound effects, a credit card swiping machine, and a functioning cash register equipped with a keypad/calculator and a microphone.

4. Rev up the fun with Bullseye’s Highway Hauler by Maxx Action! Featuring the iconic Target logo and everyone’s favorite pup, Bullseye, this playset is ready to deliver non-stop excitement. With a working forklift and a package to transport, kids can dive into creative play while building fine motor skills. Vibrant lights and realistic sound effects add a dynamic touch to every delivery, making playtime even more thrilling.

5. Modeled after the actual Target Shopping Cart found in stores, this kid-sized 12-piece pretend grocery set features a child seat for a baby doll, a Target-branded barista coffee cup and sleeve, Good & Gather and Favorite Day market items, fruit, and more such food toys!

6. Kids can load up the figures in the toy car, roll to the Drive Up station outside, or park and head inside to shop! With a push-along shopping cart, play pieces to “purchase” at the checkout station, and a shopping bag to load them into, this Target Run playset is packed with realistic activities to encourage toddlers to play pretend.

7. Each Miniverse ball comes with realistic mini ingredients from your favorite Target brands (such as Favorite Day™, Market Pantry, and Good & Gather), so you can make your own mini replicas of your delicious snacks and treats, including Bullseye Cookies, Lava Cakes, and Lobster Ravioli!

8. The Polly Pocket Bullseye Adventure features an iconic Bullseye puppy exterior with a hand that moves up and down and opens to a miniature Target store with three dolls and 12 accessories, including one pet. Kids can play out real grocery store moments like filling the shopping cart with Target goodies, grabbing a slushie at the snack bar, checking out items, or using the wheelchair ramp and elevator!

9. Spin to discover the joy of everyday life with The Game of Life: Target Edition board game! First, pick a shopping list filled with items for a specific occasion. Players push their red shopping cart movers along the store aisles on the board—in any direction!—to browse Departments and collect all items on their list. Draw cards for relatable shopping moments: score items from team members, find deals, and receive texts with shopping curveballs. The game ends once everyone reaches Checkout. The player with the most money left wins!

10. This indestructible Bullseye Bogg Bag is built to last; it’s made from antimicrobial EVA, a soft, flexible material that stays cool to the touch, even after hours in the sun. Sturdy sides and a flat, treaded bottom allow the design to stand upright for quick access and tip-proof stability, while the wide-open lip makes it easy to access. It’s also waterproof from the elements and spills from the inside.

MORE TARGET EXCLUSIVES:


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