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Teleflora has partnered with Make-A-Wish for the second consecutive year to grant life-changing wishes for children with critical illnesses. More than 4,000 children will receive a devastating diagnosis this holiday season. Teleflora’s national ad campaign, “The Power of Wishes,” reminds us of the profound hope and healing held within a wish – and the ever-present possibility that it might come true. Additionally, Teleflora will empower Americans to donate $250,000 to Make-A-Wish by purchasing select bouquets and engaging in social media.
“The Power of Wishes,” follows a little boy named Matty. While he is trying to write a letter to Santa in his hospital room, flickering lights outside catch his attention. He goes to investigate, and, to his amazement, he finds a snowman dressed as a sailor. He salutes the snowman, pretending it’s his dad, and the snowman, as if he came to life, salutes back. The boy and the snowman share moments of pure joy – having a snowball fight, creating snow angels, playing catch, and taking selfies together. Suddenly, Matty opens his eyes – was it all just a dream? At the foot of his bed, he discovers a Teleflora holiday bouquet with a note saying, “Some wishes do come true.” Just then, his dad enters the room, and the boy leaps into his arms, embracing him tightly – his wish came true.
The magic of the campaign extended beyond the screen as Teleflora welcomed two Make-A-Wish alumni (former wish kids), Matty and Kinsley, to the commercial set for a unique behind-the-scenes experience. In the spot, the boy tosses a baseball to the snowman, celebrating Matty and Kinsley’s shared love for baseball and softball. The character was named Matty in his honor. According to the 2022 Wish Impact Survey conducted by Make-A-Wish, 91% of wish parents believe the wish experience gave their child a better chance of surviving their critical illness. Matty and Kinsley’s presence on set was a prominent reminder of the true power of a wish, leaving a lasting mark on all those involved in the production.
“Teleflora is honored to partner with Make-A-Wish on a campaign that embodies the holiday spirit of spreading joy, love, and hope to those who need it most. We want to encourage and inspire Americans to believe in the power of giving,” said Danielle Mason, vice president of marketing at Teleflora. “We’ve seen and experienced firsthand how granting wishes can deliver life-changing moments and make the holiday season a little brighter – not only for Wish children and their families but for everyone who gets to be a part of it. Through this partnership, everyone can experience the gift of making wishes come true.”
Watch the Power of Wishes Video
Many children face critical health challenges as families across America celebrate the holidays. Teleflora is offering an opportunity to give back on Americans’ behalf in the spirit of granting wishes. There are three ways to get involved:
- Shop Bouquets: From now through Dec. 31, 2024, 15% of the purchase price from all Teleflora’s Frosty Wishes Bouquet ($64.99), Teleflora’s Snowman Surprise Tree ($69.99), Teleflora’s Send a Hug Reindeer Wish Bouquet ($59.99), Teleflora’s Send A Hug Merry Reindeer Tree ($74.99), Teleflora’s Sprinkle Sparkle Bouquet ($64.99), and Teleflora’s Sparkle All The Way Bouquet ($69.99) sales on Teleflora.com will directly help grant children’s wishes with Make-A-Wish.* Each bouquet comes in a festive keepsake container – a cookie jar or a mug – for years to use as holiday decor.
- Join in on Social: Teleflora will donate $5 for every like on its collaboration posts with @makeawishamerica on Instagram and Facebook from now through December 31, 2024. The total campaign donation to Make-A-Wish will be a maximum of $250,000.
“The Power of Wishes” is an extension of Teleflora’s overarching “#LoveOutLoud” brand platform launched during Christmas 2017. To share the holiday spirit with friends and family afar, #LoveOutLoud and surprise them with a unique Teleflora arrangement. Teleflora’s best-selling holiday lineup features beautifully curated arrangements made by hand and delivered to your doorstep by a local florist. Each bouquet is made with love and comes with a festive keepsake container that can be incorporated into home décor.
Visit teleflora.com/wish to learn more about the campaign and ways to make wishes come true this holiday season.
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