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Based on the best-selling novel by master storyteller Nicholas Sparks, THE LONGEST RIDE centers on the star-crossed love affair between Luke, a former champion bull rider looking to make a comeback, and Sophia, a college student who is about to embark upon her dream job in New York City’s art world.
As conflicting paths and ideals test their relationship, Sophia and Luke make an unexpected connection with Ira, whose memories of his own decades-long romance with his beloved wife deeply inspire the young couple. Spanning generations and two intertwining love stories, THE LONGEST RIDE explores the challenges and infinite rewards of enduring love. In theaters April 10, 2015
Ariat International is a leading western footwear and apparel company; a major sponsor of the PBR and sponsor of western athletes throughout the country. They’re known for their comfortable performance and fashion products from boots to jeans to tops.
For the 20th Century Fox release of THE LONGEST RIDE, Ariat was able to bring western authenticity and knowledge about rodeo, bull riding, cowboys, and overall western lifestyle to the film. They helped create a sponsorship of the lead character, Luke Collins, by working closely with the costume designers and helping provide apparel and footwear to create an authentic bull rider. For more information on their partnership, click here.