Have you ever wondered about certain aspects of back to school shopping, like should I take the kiddos with me (or better question why did I take the kids with me!!), am I the only one who hasn’t started shopping yet or I spent how much per kids on supplies…no that can’t be right…how much do others spend? Then take a look at the 2013 Back To School Shopping Survey…you might be surprised.
The 2013 Find&Save Back-to-School Shopping Experience survey consisted of 500 moms of one or more school-aged children, from kindergarten to college students. Key survey findings include:
- Kids are back-to-school shopping: Approximately 83% of the moms surveyed said their children shop with them and choose their back-to-school items.
- School-age children are browsing for sales: 51% of school-age children help look for back-to-school sales.
- Checking their mobile phone while shopping: 53% will use a mobile phone while shopping to uncover sales.
- $400 spending limit: Approximately 80 percent report they plan to spend under $400 this year on back-to-school shopping.
- Back-to-School Needs, not Wants: 60% shop for “needed” rather than “wanted” items in comparison to Black Friday/holiday shopping.
- More back-to-school shopping done in store: Only 2% report they plan to only shop online for all back-to-school purchases.
- Half of moms haven’t started back-to-school shopping yet: 50% report they will begin shopping in August.
- Circulars are a primary source for sales: There is a broad mix of where shoppers find their sales. Approximately 59 percent report they uncover back-to-school sales through newspaper ads and circulars, as well as 60 percent via circulars that come by mail. More than one-third of respondents find back-to-school sales via online shopping websites and social media.
- Sales matter: 28 percent report they only purchase items that are on sale; another 45% said sales matter since more than 75% of the time they buy items on sale.
Create a list of your back-to-school needs on findnsave.com.
Disclosure: This is a sponsored post on behalf of Find&Save.